In a world where a city should profile itself, differentiate and excel. Many cities lack a positive image among their own citizens and residents. Each city should plan for its growth and prosperity. Cities benefit from city marketing because of attracting and retaining the right visitors, and leads to greater economic and cultural activity.

What is city marketing?

In his book,  marketing seats , Philip Kotler describes city and destination marketing. City marketing is a philosophy and skill set that is designed to attract visitors, industry and companies.